云南省商务厅

At present, the international trade situation is complex and ever-changing. The latest trade forecast report released by the World Trade Organization has lowered the expected growth rate of global goods trade in 2026 from 2.5% in April to 1.8%. Faced with many uncertainties in the external environment, the mentality of Chinese foreign trade enterprises to go global has quietly changed. It has become a consensus among many foreign trade enterprises to get rid of the dependence on a single export market, accelerate overseas localization and diversified market layout. In the turbulent foreign trade voyage, they are calmly facing challenges.

With years of experience in foreign trade, this year Lake Electric Co., Ltd. has adopted a dual track strategy of "global layout+localized operation": on the one hand, it accelerates the landing of the company's production capacity in Southeast Asia. Its second production base in Vietnam was put into operation in July this year, which can add 4 million small home appliances and 1.8 million motors production capacity; The factory located in Thailand will start production in September this year, with a production value of 1.4 billion yuan after reaching full capacity. On the other hand, by deepening its core component business, the company's motor and new energy vehicle component business has grown by 11.7% year-on-year since the beginning of this year, and has become a partner in the supply chain of many leading domestic car companies, obtaining 17 new designated projects. In addition, through differentiated product innovation, the company has launched new products such as "three in one wireless vacuum cleaner that can wipe the floor" and "split module water purifier", further enhancing the company's competitiveness in the high-end market.

Actively taking action in response to market changes has won Lake Electric a broader development space. I remember in April, due to the adjustment of US tariff policies, some orders of the company fluctuated greatly in the short term. However, we took advantage of our global layout to not only stabilize our overseas business, but also gain more intention orders, "said Cheng Kui, Sales Manager of the Market Department of Lake Electric's overseas business department, in an interview with International Business Daily.

Cheng Kui frankly stated that the rise of trade protectionism this year has to some extent increased the export costs of foreign trade enterprises. But at the same time, there are still opportunities to explore, such as the rapidly growing demand for cross-border e-commerce, new energy equipment, intelligent warehousing and logistics in emerging markets such as Southeast Asia, the Middle East, and Latin America, which provide huge development opportunities for foreign trade enterprises.

Reducing the risk of a single market and exploring multiple markets to hedge trade risks has become an inevitable choice for foreign trade enterprises to achieve stability and long-term success. Liu Wen, the business manager of the Middle East region of Camel Group Co., Ltd., was deeply touched by this.

Previously, due to the impact of relevant policies, we almost simultaneously received customer calls expressing their anxiety and concerns about future orders and business. This is not only a price shock, but also a hard test for our entire Middle East market layout. "Liu Wen said that after this incident, the company has become increasingly aware that localization layout has become a necessary option. Based on this, this year the company is accelerating the exploration of overseas production capacity, such as setting up assembly and processing links in some target markets; While deepening local channels, such as establishing closer cooperation with local distributors and service providers, including shared inventory, joint after-sales, etc., to improve market response speed.

The diversified layout of foreign trade enterprises is also closely related to the continuous promotion of diversified development of China's foreign trade. Faced with the complex and ever-changing international environment, China insists on expanding high-level opening-up to the outside world, promoting trade exchanges with countries around the world on the basis of mutual benefit and win-win results, and continuously increasing exports to major traditional and emerging trading partners. From January to July this year, China's exports to ASEAN, the EU and the countries jointly building the "the Belt and Road" increased by 14.8%, 8.2% and 11.7% year on year respectively.

As China continues to deepen its economic and trade cooperation with countries around the world, various regions and departments will continue to strengthen and stabilize foreign trade around high-quality development. Foreign trade enterprises will also demonstrate stronger vitality and resilience.

The competitiveness of future foreign trade is more reflected in the layout of the supply chain. Whoever can achieve localized production and services in the target market can stand firm in the increasingly complex international trade situation. "Liu Wen said that the company will continue to seek partners globally, enhance research and development capabilities, continuously improve product added value, enhance its own competitiveness and risk resistance.

In the future, Laike Electric will continue to be driven by the dual wheels of 'technology+globalization' and seek deterministic growth opportunities in an uncertain trade environment. Cheng Kui has a clear plan for the company's future business development strategy: further promote overseas production capacity layout, accelerate the company's production and capacity ramp up in factories in Vietnam and Thailand, and explore localized production in emerging markets such as Latin America and the Middle East; Expand high value-added businesses, with a focus on developing high-end manufacturing fields such as new energy vehicle related motor businesses and industrial automation equipment; Promote the optimization of intelligent supply chain, introduce intelligent warehousing and logistics technology, and improve the operational efficiency of overseas warehouses; Enhance policy compliance capabilities, adapt to international regulations such as EU carbon tariffs and US rules of origin, and promote green manufacturing and localized procurement.

On the road of wind and rain in foreign trade, the vast number of foreign trade enterprises are actively adapting. Through diversified market layout, technological innovation driven, and localized service capabilities, they will become more calm and determined, and will also contribute more to the steady development of China's foreign trade.